On Sunday, March 30th, the first edition of FERRARI EXPO occurred at the headquarters of the wholesaler Ferrari in Pomezia (Rome). This event was conceived to create new opportunities for meeting and collaboration between suppliers and retailers in the hardware sector, thanks to the fundamental role of the distributor.

The event recorded a significant turnout, a sign of the desire for discussion and shared growth among all players in the supply chain.

FERRARI EXPO originated from the idea of creating a format different from the classic trade fair: not just a product exhibition, but a concrete opportunity to explore product ranges in depth, discover new products, and access advantageous commercial conditions.

One of the most appreciated elements was the “Artisan’s Corner,” a space dedicated to duplication, engraving, and sharpening services.

This initiative highlighted the importance of service and specialized skills, elements that differentiate physical stores from online sales and contribute to creating added value for customers.

Another central point was the focus on the product display layout: thanks to the work carried out with partner suppliers, practical solutions were showcased to make retail outlets more appealing and functional.

“This first edition was a starting point and gave us valuable insights for the future,” stated Francesca Ferrari, CMO of the company. “The objective remains the same: to create concrete opportunities to work better together”.