The Brand for the new wholesale distribution organization was officially presented on Saturday, January 31, 2026, during a convention at Bari’s Parco dei Principi Congress Center. Attended by the full teams from C&C, Gruppo Castaldo, and Gruppo Gavam, the launch follows the new organization’s takeover of Fraschetti Sud—a market mainstay for over three decades—on September 1, 2025.

Entrepreneurs Gaetano and Vito Canosino stated that ferPrime is not merely a name change, but a strategic shift; a clear and measurable commitment to Customers and Suppliers, built on investment and innovation to make distribution more robust, efficient, and valuable to the daily operations of retailers.

“We want a distribution model that anticipates needs rather than chasing them: more clarity, more speed, and more reliability. With ferPrime, we are combining quality, efficiency, and digital tools into a model that simplifies processes, provides support, and creates concrete opportunities for the region.”

With ferPrime, C&C strengthens its presence in Puglia and Basilicata with a clear vision: to grow alongside the market, raise service standards, and build an increasingly structured relationship with the entire supply chain.