Resounding success for the Security Day hosted by the Roman wholesaler Giovanni Ferrari, held on November 16th at the Pomezia headquarters. The event saw over 600 participants and the presence of more than 35 brands specializing in security systems and partner brands. It was a key opportunity for suppliers and retailers to connect, designed to share expertise, innovation, and concrete growth opportunities.

“We launched our Security Day to address the growing demand for security across our territory,” stated Francesca Ferrari, COO of the company. “Today, citizens are looking for effective, customized, and accessible protection solutions, and retailers can play an increasingly central role in guiding these choices. As wholesalers specializing in hardware and security, our goal is to empower retailers to meet this demand competently, thanks to our daily support and the technical and commercial partnership of our partner companies.”

“Through this event, we wanted to convey to retailers the importance and opportunity of delving deeper into the security sector. Due to its essential nature and continuous innovation, this field can make stores more modern, high-tech, and attractive—even for younger generations. Thus, the Ferrari Security Day represented a concrete opportunity to grow together, enhancing business value and strengthening the competitiveness of the stores,” concluded Francesca Ferrari.