The new project from Sottomano by Fratelli Vitale starts in Sicily and is set to break the mold: a Van transformed into a proper travelling showroom that brings the company’s exclusive brands – Utilia, Confine, Globex, and Tata Linda – directly to the retailers.

A customer, enthusiastic, defined it as “a true travelling fair,” and the expression perfectly captures the essence of the initiative.

It’s not just an exhibition, but a complete experience that combines:

• Exhibition: all the new products and items on site.
• Training: exchange on technical and commercial aspects.
• Meeting: direct sharing and networking.

NOT JUST BUSINESS, BUT HUMAN RELATIONSHIPS

Every stop on the tour has been an opportunity not only to present the latest products, but also to “build bridges.”

The dinners and convivial moments organized with clients transformed the tour into a human journey, based on listening, smiles, and building trust.

Maria Nunzia Vitale comments: “For us, business always stems from people. We build genuine relationships first, and the orders follow. This Van is the symbol of a company that is in motion, that meets its clients where they are, and that believes in the value of the human connection.”

SOTTOMANO: CONNECTION BETWEEN DIGITAL AND PHYSICAL

The travelling initiative is the first physical action connected to the broader Sottomano project, the innovative platform designed to unite the digital and real worlds, bringing products and people ever closer.

Following the great success of the stops in Sicily, the Sottomano Van by Fratelli Vitale is ready to continue its journey in other Italian regions.

The goal is clear: to continue building a solid network of collaboration and trust among the company, the retailers, and the entire national territory.