FITT offers its narrative again with “Simply Garden,” the newly released campaign dedicated to FITT Kiuma, the garden hose designed for those who want to experience their green space with simplicity, lightness, and a touch of healthy competition.

This year too, FITT entrusted the video production team that had already created the 2024 campaign “Take care of tomorrow.” This time, however, the tone is completely different: ironic, lighthearted, and surprising.

The video tells the story of an unusual duel between two cowboys in the Far West, facing each other not with guns, but… with garden hoses! The epic scene is revealed at the end: it all happens only in the imagination of two neighbors intent on watering their gardens, transformed into a theater of silent and everyday challenges between true gardening enthusiasts.

FITT Kiuma, the star of the campaign, embodies the new frontier of gardening: a product as strong as a rock, as light as the wind, and as sinuous as a river.

Designed to be ultra-flexible, abrasion-resistant, and 25% lighter than a traditional hose, FITT Kiuma is the perfect ally to transform any garden into a place of care, passion, and perhaps even fun challenges.